Schema markup is a type of structured data that website owners can add to their website’s HTML code to help search engines better understand the content on their website.
It uses a standardized vocabulary to provide additional information about the different elements on a webpage, such as the title, author, date published, and other important details. By using schema markup, website owners can improve their website’s visibility in search results and help search engines provide more informative and relevant search results to users. For example, if a website uses schema markup to provide detailed information about a product, such as its price, availability, and reviews, search engines can display this information in search results, making it easier for users to find what they’re looking for.