On-page SEO refers to the practice of optimizing the content and structure of a website’s individual pages to improve their visibility and ranking in search engine results pages.
It includes optimizing various elements on the page, such as title tags, meta descriptions, headings, content, images, and internal links. On-page SEO is important because it helps search engines better understand the content of a website and its relevance to specific search queries. By optimizing on-page elements, website owners can improve their website’s ranking in search results and attract more traffic to their website. On-page SEO is a critical aspect of search engine optimization, and it’s essential for website owners to implement best practices and make sure their website’s individual pages are optimized for both users and search engines.