Meta Description

Category: Glossary

A meta description is a short summary of a webpage’s content that appears below the page title in search engine results pages. It is an HTML tag that website owners can add to their website’s code to provide a brief description of what the page is about.

The purpose of a meta description is to give users a preview of what they can expect to find on the webpage, and to entice them to click through to the website. A well-written meta description should accurately and succinctly describe the page’s content, include relevant keywords, and be compelling enough to persuade users to click through to the website. Meta descriptions are important for SEO because they can improve a website’s click-through rate and help search engines understand the content of the webpage, leading to better rankings in search results.

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Julie Gallaher

Sacramento is my town! During my 25 year+ career in marketing & advertising, I've worked with over a thousand local Sacramento businesses. I'm happy to share my favorites with you.

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