Duplicate Content

Category: Glossary

Duplicate content for websites refers to content that appears in more than one place on the internet. This can occur when identical or very similar content is published on multiple pages within the same website, or when the same content is published on different websites.

Duplicate content can harm a website’s search engine rankings because search engines like Google may view it as low-quality or spammy. When search engines encounter duplicate content, they have to choose which version to include in their search results, and this can lead to confusion and lower rankings for all versions of the content.

To avoid duplicate content issues, website owners should ensure that each page on their website has unique content that provides value to their visitors. They should also use canonical tags to indicate the preferred version of the content and avoid publishing the same content on different websites. By avoiding duplicate content, website owners can improve their search engine rankings and provide a better user experience for their visitors.

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Julie Gallaher

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