Picture this: It’s August 24, 2024, and the sun is shining on Ski Run Boulevard, where the 7th Annual Tahoe Brewfest is in full swing. The VIPs have been at it since 11 AM, living the dream in Cold Water Brewery’s 21+ VIP Chill Zone, where the beer flows like the Truckee River and the music is as good as the brew.
For the general admission crowd, the gates open at 1 PM, and what a sight it is. Four blocks of pure, unadulterated joy for beer lovers. From Bike Dog Brewing Co. to South of North Brewing, the variety is as vast as the lake itself. And for those who choose to forgo the alcohol, or are under 21, there’s still a way to join the fun with a non-drinking ticket, where your donation goes to the Boys & Girls Club of Lake Tahoe.
The event isn’t just about drinking; it’s about community. It’s about the local businesses, the music that fills the air, and the laughter that echoes through the streets. And let’s not forget the new Ultimate VIP Package with Harveys Lake Tahoe – because if you’re going to do something, you might as well do it with style, right?