Local signals in SEO refer to the specific factors that search engines use to determine the relevance and prominence of a website for local search results. These factors include the website’s location, proximity to the searcher, consistency and accuracy of business information across directories and listings, customer reviews, and local content.
Local signals are important for businesses that operate in a specific geographic area and want to be found by local customers searching for products or services. By optimizing their website for local search, businesses can improve their visibility in search engine results and attract more local customers. Examples of local search include “best pizza near me” or “dentist in [city name]”. Local signals are essential for businesses with physical locations, such as retail stores, restaurants, and service providers, to drive foot traffic and increase sales.
Using the words that describe your location, like Sacramento, East Sac, Sacramento State College or State Capitol, tell Google you are talking about Sacramento. Including photos of Sacramento icons gives another local seo signal.
