Backlinks are links that lead from one website to another. They are also known as inbound links or incoming links. Without backlinks Google, Bing and the other search engines will never find you. When a website has many high-quality backlinks pointing to it, search engines will view it as a trustworthy and authoritative source of information, which can improve its search rankings. Conversely, if a website has low-quality backlinks or too many spammy backlinks, it can harm its search rankings and reputation.
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